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The E-A-T Rule: A Simple Way to Choose Better Business Opportunities

2 min read
BNI Canterbury
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BNI Canterbury

Kent's Largest Business Networking Group

Independent Financial Adviser Rebecca Hammett (Talis IFA) shared a simple idea that can help any business owner decide what to commit to and what to politely decline.

Most of us have taken on something in the past that seemed fine at first but later turned into a drain on our energy. It could have been a collaboration, an event, a project or even a referral that simply was not the right fit.

The reminder Rebecca shared was memorable and practical.

Think E A T

Before you say yes to something, take a few seconds to reflect on three points.

1. Energy

How much energy will this take?
Will it drain you or distract you from your priorities?

2. Alignment

Does the opportunity align with your goals, values and ideal clients?
If it does not fit your direction, it may be better to step back.

3. Time

Is the time required justified by the benefit?
Just because we can do something does not mean we should.

This is not a complicated model. It is simply a quick way to check whether something supports your business or risks pulling you off course.

A helpful reminder for anyone navigating the many opportunities that come their way.

If you would like to learn more about Rebecca or connect with other members of our chapter, you can visit our BNI

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